If you don’t know the Knowledge Is Power Program, they are a bunch of idealistic, tireless miracle-workers who by now have opened 109 charter schools in 20 states. You may have seen them in “Waiting for Superman” or saving kids in an underserved neighborhood near you. They are the schools to which all other charter schools aspire.
They’ve also hired me for seven years straight to shoot their entire image library. State by state, school by school, we shoot ads, the website, each year’s annual report, marketing collateral. Every class is memorable. At least once a day it is magical.
Allow me to present a few ads from the past two years, plus one proud baseball player from the annual report. Thanks to the fabulous Rachel Young at the KIPP Foundation for gathering these and for running the baseball kid full-page. Thanks to Mike Feinberg and Dave Levin for starting it all.
Way back during the great Internet bubble of the late ’90s, when people were registering domain names then selling them for wads of cash, I snared this hard-to-type, ironically inconvenient URL. Once it was clear that no one was dying to purchase it, I figured I’d hold on to it anyways. Starting a carpet-cleaning business? Passionate about short-term money loans? You never know when valueandconvenience might come in handy. Well, I’ve had it for about 11 years, and I finally realized — Criminy, what a great place to start a blog.
Thus, welcome to this special place where I’ll be sharing not only what I’ve been up to but what I’ve found share-worthy out in the world. I hope you will comment, debate, complain, subscribe, unsubscribe, read with detachment, rant about kids today, et cetera.
For starters, here’s one of my favorite portraits from 2011.
This is Kevin Beckers, a Westminster High School student who tends the goats on the school’s eight-acre farm. This is the goat at its calmest. You don’t realize it, but he’s got that goat clamped between his legs and in a death-grip at the collar. Unless we were feeding them, the goats stayed as far from my lighting setup as possible.
Thanks for joining me.