Featured in new ASMP book

The American Society of Media Photographers recently released their new book, The ASMP Guide to New Markets in Photography, and I’m proud to say that I’m profiled in Part III, “Case Studies for the New Economy.” This final section of the book features selected photographers and what they’ve done to adapt to a changing photographic world.

There’s a lovely three-page feature on changes I’ve made — increasing the production value in my testing and my editorial shoots (to create advertising-level portfolio images), creating unique personal projects to separate myself from the crowd, focusing on relationships with clients and potential clients, and using my imagination and concepts to distinguish my work (lots of people can light a portrait well; not everyone has ideas and imagination and an offbeat point of view).

About ethan

A Los Angeles-based commercial photographer shooting advertising and editorial imagery for local, national and international clients.
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