Tag Archives: agency

Can’t we all just go to the beach?

The Huntington Beach ad agency Innocean recently hired me to do a lifestyle shoot about and for the agency itself. The goal was to portray the agency as a modern, fun, creative place where interesting people work on interesting ideas. Which wasn’t hard, since it’s a modern, fun, creative place where interesting people work on interesting ideas.

The hard part was shooting eight setups in a single day, which took rigorous pre-production, a ton of lighting, a great crew and an art buyer doubling as a talent wrangler.

You know what this shoot made me realize? People who work in offices have it really good. They take breaks, get an espresso, chit-chat with their colleagues, flip through graphic-design books, maybe even shoot some hoops if the office is that cool.

See what I mean? They don’t even know how good they have it.

Look how psyched he is. Because he works at an office.

That guy in the center really does bring his surfboard to work. Not many freelancers I know work across the street from one of the best breaks in Southern California.

Dusk comes late here in the summer. Everyone’s gone home except me and my lights. I wrap at 9:45 pm and get a huge burger down the street. Life is good.

Posted in commercial, conceptual, interiors, lifestyle | Tagged , , , | 1 Comment