Tag Archives: Luerzer’s Archive

Hey buddy / new masterwork

Ever owe a friend a letter for a long time? And the longer you wait, the harder it gets to write back? Because you have so much more to tell?

Well, my friend, I’ve owed you a post for a long time. And I have a lot to tell. But I’m going to pretend that we just spoke, and this is simply a casual addendum. That way this whole thing is easier to write.

Last time I wrote to you, the 72″ panoramic of the San Francisco bay was my masterwork. Well, there’s a new one — the ad I’m running in Vol. 3 of Luerzer’s Archive, which is being mailed out right now. (If you don’t know Archive, it’s a magazine about and for the advertising industry, and most of the ads in it are from photographers). This time I decided to do something different with my ad.

Don’t sweat it if you can’t read all the text. Just know that it involves my new agent, a poem Andy Dick wrote for me for $1, a collection of 1970s sports trophies and a vintage meat cleaver. All brought together by the amazing Oksana Badrak and her brilliant-as-usual design. If you really want to read all the text, send me an email for a larger version: ethan@ethanpines.com.

Next up: another post! So much to tell!

Posted in commercial, personal | Tagged , , , | 3 Comments